Born and raised as a „digital native“, I co-founded REDTREE in 1999, a digital agency as a classical garage company. With interruptions by a degree in business administration and professional stations in german culture and media companies, I returned into the operational business of REDTREE in 2011. I accompanied the development of the company as well as the participation of two media companies as the COO until 2016, before I could devote myself to the build-up of Ruhr24 within the company group. Today, REDTREE employs about 25 people from a wide range of disciplines and is a specialized solution provider in the energy industry. In my current role at Media Startup Ruhr24 I primarily focus on the development and establishment of digital business models in the context of high-reach-driven products. My passion is the technical background, the development of MVPs and prototypes as well as the innovation possibilities through the latest methods of web development.